Peeko Gadgets, the live shopping channel operated by Huddled Group Plc, the UK’s leading live commerce company, has retained its position as the top-seller in the Everyday Electronics category on Whatnot, as demand for its Live Auctions continues to attract thousands of new customers every week.
Over the last seven days alone, 4,000 new followers have joined the channel, taking its community to 71,000 followers. Sales for the week (Oct 12th – 19th) have also surged, up 31% on the previous week, underlining the growing appeal of live commerce as an interactive alternative to traditional online shopping.
One of the standout products this week was the Smart UAV Drone, complete with a built-in 1080 HD camera, which proved particularly popular with shoppers taking part in Peeko’s live auction events. With bidding starting at just £1, customers can set their own price, engage with hosts and shoppers, and enjoy a more interactive and entertaining shopping experience.
The success of products such as drones reflects a wider trend of consumers embracing live shopping as a destination for discovery, value and community, rather than simply another way to complete a transaction.
Regan McNeill, Head of Trading (Gadgets) at Huddled Group Plc said:
“Customers are increasingly looking for more than just a transaction when they shop online. They want value, entertainment and engagement, and our live auctions deliver all three.
“Starting bids from just £1 create excitement and encourage people to get involved, while our growing product range gives customers more reasons to return. We’re seeing strong momentum across the channel, with thousands of new shoppers discovering Peeko Gadgets each week and many becoming regular members of our community.”
“As we continue to strengthen supplier relationships and expand our inventory, we’re well positioned for the peak Christmas buying season and the growing demand for live commerce in the UK.”
The channel’s popularity is also reflected in customer feedback. More than 7,600 customers have reviewed Peeko Gadgets on Whatnot, resulting in an impressive 4.7-star rating.
Recent customer reviews include:
★★★★★ “Delivery quick and the item is amazing”
Emmag50, 19 October
★★★★★ “Amazing giveaway! Fast postage, packaged beautifully!”
Kimbr22, 19 October
★★★★★ “Great price. Item as described at a steal!”
Imdray, 18 October
About Peeko Gadgets
Peeko Gadgets is a live shopping channel operated by Huddled Group Plc, offering consumers access to a wide range of technology and electronic products through interactive live-streamed auctions and live shopping events. Combining entertainment, community and value, the channel is helping transform online shopping into a more engaging and social experience.
