Huddled Group PLC is strengthening its position as the UK’s leading live commerce company, with its electronics live shopping channel, Peeko Gadgets ranking No.1 in the Everyday Electronics category on Whatnot.
The channel has held the top spot for three consecutive weeks, rapidly becoming the go-to destination for electrical goods.
From headphones to hairdryers, iPads to iPhones, savvy shoppers are joining in their thousands to take part in high-energy, real-time auctions – many starting at £1 and featuring major giveaways and one-time deals. Combined with the group’s next-day delivery offer, the format is attracting an army of loyal customers.
Peeko Gadgets now has almost 67,000 followers, who have purchased 53,500 items to date. Sales grew 41% week-on-week (to week ending 11 October), and 24% of customers returned to buy again within days, cementing its position as one of Whatnot’s best-selling electronics partners.
Founder and Executive Chairman, Martin Higginson said:
“We’re seeing incredible traction in our live commerce operation and are working at pace to scale this winning formula across different platforms. We’re taking the success of Peeko Gadgets on Whatnot and replicating it across TikTok, eBay, and the Peeko website.
“We know shoppers enjoy buying electronics in a live commerce environment – it’s one of the fastest-growing categories on Whatnot (up 444% year-on-year), second only to beauty which grew 791%. Both categories sit within the Peeko portfolio (Peeko Gadgets and Peeko Beauty) and both are delivering great results.”
